The band was originally formed in Cincinnati, Ohio in 2006 by Andy Biersack. Eventually Andy relocated to Los Angeles, California. In September 2009 he formed a new band, using the current name Black Veil Brides, and signed with the independent label StandBy Records. The writing process for a tour and a record began immediately. In December 2009, the band embarked on their first US tour, titled "On Leather Wings".
The group's debut album We Stitch These Wounds was released July 20, 2010 and sold over 10,000 copies in its first week, ranking at No. 36 on the Billboard Top 200 chart, and No. 1 on the Billboard Independent chart. In late 2010, Black Veil Brides went on tour with bands The Birthday Massacre, Dommin and Aural Vampire.
Black Veil Brides first came to the attention of Lava Records president Jason Flom when the chief music officer at Hot Topic, John Kirkpatrick, told him about the incredible buzz that was building around the band, with their t-shirt attracting the second biggest sales in the country at that point. What was even more impressive was that they had built their fanatical following in a "DIY" fashion, such as in making their own self-funded videos.
Black Veil Brides supported the Murderdolls in the "God Save The Scream Tour" 2011 and also toured America on the AP Tour from March 18 to May 6. The band continued on to the Vans Warped Tour, which began June 24, 2011 and ended August 14 of the same year. However, on June 18, Andy fell from a pillar while performing and broke his ribs, which caused them to miss the first week of the tour. The band also performed at festivals such as the Download Festival in the UK and Bamboozle. The band also played at the Rock am Ring festival at the Nürburgring motorsport complex in Nürburg, Germany in June 2011. On April 20, it was revealed the band had won Revolver Magazine's Golden Gods Award for Best New Artist, the title for Kerrang!'s Best Newcomers, and were nominated for the title of Kerrang!'s Best International Newcomer.
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